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Comnews Lu in May 2010, page 17: "Voodoo is the agency recognizes displayed in three seasons since the beginning of the year.

Above 2 of 3 campaigns complained and signed respectively by Scenic Trends and McCann. In my humble opinion, these are the only 2 campaigns where the creative telescoping (?) Is obvious. I find no resemblance between the campaign Booster Grapefruit Vodka of the SABC and the campaign cards SGBC New Generation of SGBC. The postures of the models are quite different, the look is different from a poster to another, the tone is different.

By cons, it is clear that the ad wizards have cleverly inspired them in their campaign Scenic Credit Special World Cup. For the campaign down price, I hasten to mention Comnews "where we have the same advertiser, the same products, the same goal atteidre, but both agencies, the same visual display. The agency has done so in the fall of regime the creative side, "the genus zero effort," she used the same actor, the same tone, at the end there is the signature of the agency that is changing. "

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late ... Fifty years





few days ago, one could read on synth bands of all terrestrial channels Malt'Up of Cameroon that is now available in all drinking places in the country except the far north.

No, but after a teasing 3 weeks followed by a revelation almost two months old with football stars and music declined in road signs, point of sale displays and TV is that now we can taste the drink as expected?

Will not surprising that the advertiser pulls on his agency has already done its job. On closer inspection, it appears that the product was not yet on the production lines of SABC but must at all costs take the news of South African world to launch a clash with the Lions tamed Cameroon. Fortunately therefore, there was a plan B: Small Country. Both the print is interesting creative standpoint, it's hard to forget the TV movie that misfires will not enter the annals of collective memory as a success: bad acting, average image quality ( I do not speak of visual effect or anything), very rough game player (oh, Eto'o and company have good excel on synthetic turf, but they are not performers. And Little Country that is a performer accustomed to the podium showed that there will never be the player that he does not want to be), false rhythm sound, its pathetic, basically all there is to make the publication of this TV commercial a while painful.

Assuming that the product was ready (which seems plausible) before launching the campaign, SABC would it fit to let a little time (time heals wounds) so that Cameroonians forget the unfortunate Lions debacle tamable the product being associated with the image of our mowed nuLions (3 matches like the 3 flavors Malt'Up - Fishing, Dark and Apple - and 3 losses as the presenter of a commercial failure)?

Malt'Up Hopefully will not need a booster for Doppel 'sales. The competitor with black clothes must be smiling right now as he is accustomed to managing large distribution problems.

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pfffff


Frankly, the latest creation of this kind goes back to smoking awareness campaign against smoking.

For the anniversary, we used this ... For what purpose?

logo, since it is the work of a young person who has been awarded on a competitive basis, we say Amen. But then this layout (because it is not creating it) is simply insulting. No more

coment .... A picture is worth a thousand evils!

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Tecno upmanship (logic)






You have already had a phone in hand Tecno?

If you're demanding, you just say it's a pretty interesting design multimedia phone and nothing more. One can only understand that the Sino-Korean brand wants to bring within the reach of many low budget and especially a gem multimedia technology, all sprinkled with a nice communication lines with all that is creative very creative.

To see such beautiful posters, one would wonder if the range Tecno is not oversold. Honestly, it's a beautiful creation for the iPhone 4. Yep, innovation may also, from time to time through Africa (if it is true that an original?), with respect to brands. Because really, it is with the iPhone Interactive intituivité we can boast of having a sensory relationship with his phone.

Tecno, as most brands clones from Asia, has all the defects of ergonomics and grip brightness too high (with lighting effects not always useful), its too loud, Image resolution inadequate, menu navigation is too complicated, translations to make you doubt your knowledge, with brief Tecno is not our sense that talk is much more that our brain fart and senses that go into a spin.

We are accustomed to rough situations. Tecno lulls us into a kind of high-tech illusion that only high-headache. And this is where the campaign "Answer the call of your senses" is too exaggerated ... All the ingredients to attract to the mark are ... but what happens afterwards?

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And two ... Fuzzy



We welcomed the arrival of almost Havas Cameroon.

It even remembers our beloved duck monthly Comnews announced the arrival of this giant of the Communication on European place under the umbrella of the very Bolloré Group, which celebrates the best interests located in Africa.

It was believed that all firms allegiance blue red white fall into the basket Havas Media ... Mind you, if it is, this is the case ... Wait and see ...

But in fact, is not primarily a media agency? One that claims to provide new light on your campaigns ? Hopefully cocktail given in Douala by Mister the Director of Havas Media International, Jorge Irizar has helped reframe things. Between canapés and flutes of champagne ... Havas Media can bring much more to advertisers as a freelance and the so-called monotoring offered by our display room (it's not their fault, they lack the tools Havas seems). So show us the effectiveness of these tools rather than sink into campaigns that are neither basic nor creative .... So why sign

she campaigns on behalf of Total and Cami? It is as if tomorrow Media Plus, Opti Media, Public and other agency MediaCom would be signing campaigns. Of all the ways Afric'Echos fact on behalf of Camtel, why not our Havasiens ... But we know what campaigns are worth Camtel since Ocean Ogilvy Unknown.ad or no longer handles their portfolio ...

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promotional series ...





We are so bombarded with pseudo promotion of all kinds with promises of huge gains and price reductions exceptional that we forget even the real meaning of promotion that just promoted.

In our promo rhymes with lower price or opportunity to win big with a small bet. We dangled a sunny paradise in the tropics where the desire for access to the wealth remains large. So it's a godsend for advertisers. Mental structure of Cameroonians is still in the rat race money, the quest for wellness, research status and whether the marks can help us get there, why not !!!??!

One of the founding principles of promotion is its ability to trigger the action (belief) - that in which our advertisers excellent - but how are they, these advertisers are able to create or modify the perception of sustainable their marks at the end of the promotion? That is a concern that a new cache other. When does it start and end our specials? Advertisers and their agencies are masters of blurring (blur not artistic) indecent, vulgar at the edge of filthy, masking and the critical information they knowingly put into the background. How you imagine launching a promotion to great fanfare, without defining the duration of the promotion? As if it should stop when the advertiser has decided or when the pseudo sales targets are met? When new technologies of information enable targeted communications and quite intrusive, it is time to demonstrate transparency and stop surfing the ignorance of consumers.

is known, rules of games are available from the Bailiffs. It is obvious, the legal notices are listed in all the small print on media communication / But from there, not to communicate on the start date or end promotion or end dates in a clear and unambiguous, there is like a bad game that we made to consumers. What surprises most is those very advertisers who are not known as the war machines of communication that show a good example. It is also respect for the client and consumer. It is fine to boast of having market shares Pharaonic, even should they deserve. Gentlemen advertisers and your cronies agencies modicum of respect ... Transparency does not kill. Instead, it elevates you in the heart your target-heart. Deep in the turmoil of the ecological disaster in the Gulf of Mexico, BP dares tamper with photoshop images.

communication advertising does not adapt to the second level readings do not like agencies. Alfred Politz wrote in an article that "It is regrettable but not surprising that the creation of man now attaches its efforts not to make the product more interesting, but to make advertising interesting. In the final analysis, it no longer seeks to sell the product to the consumer but advertising to the advertiser. "

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Ze Big Joke ....

All
timely to those who wait? Advertisers and agencies

the same logic: that to consumers or the general public with a fait accompli. Or when the teasing takes place comments and questions in our homes rather than being orchestrated by the advertiser. 5-6 weeks after the complete rebranding of its Texaco service stations, Corlay announced that she presides over the destinies of SRM. Bravo!

Other Petroleum Marketers have done before. Corlay why not?! Cameroon

o boso!!

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World 2010: Orange and SABC encrusted play!

Ambush marketing by Orange Cameroon?
For over 3 years that MTN is riding the wave of the 2010 FIFA World Cup in us drunk vouchers and monopolizing the national broadcaster CRTV broadcasts on all the matches, our friends over official sponsors of the Lions of Cameroon that tamable n have more channels than second class to show off how much pitiful. That version ambush marketing by Orange in Cameroon and his cronies CBAS 33 Export and Tanguy squatting cheerfully trays Channel 2, Equinoxe TV and LTM TV.

When we sponsor a football team failed as ours, all means are good to cover the investment made in the Andean Angolan who has nothing reported good to Orange as the teams of Cameroon and Cote d'Ivoire were pitifully out in the first round and that Egypt won the match while Orange is not even implemented (at least not yet). We take the same and is repeated for the World South Africa and is still the same boat for Orange and his cronies that the SABC also took the opportunity to unveil the campaign Malt Up with our football stars skimpy: one sees prominent on our road signs Eto'o National enthroned on a ball that has nothing to do with the famous and Jabulani in the background, our friends Alexandre Song, Carlos Kameni and many others pretending stretching. Orange in turn continues to ride the wave Lions 4 Life and we accept posters with fans of the Indomitable Lions in the way journals Troop before the match. We like this woman who attaches his shoes on a soccer field: Soccer Live, Feel Lions sounds like a final exhortation to support the national team.

For the World Cup, MTN claims the star: TV, display, push SMS. We forget the masquerade presqu'envie Lions to focus on the rest of the compet with the game Rise to the Challenge with Alexandre Song. In this configuration, Orange has more than its wagering game to offer its subscribers not to sink into complete anonymity, the time of a prestigious competition.

Should we therefore speak of a failure for brands sponsoring the national teams in disarray? Like the famous English tabloid The Sun, we need our sponsors learn to play the card of humor. African atmosphere in our football is more than the game, the show is politics pure and simple. The Sun has played the card of humor by blackmailing a former star of English soccer with the London Philharmonic Orchestra. The star retailed a litany harmoniously on a second star, synonymous with the second World Cup on the England shirt. Overprint ... Perhaps, just maybe.

And if the solution was the example of Nigeria, under the instructions of the President of the Federal Republic, is being suspended from international competitions for 2 years? Our players have talent, but our teams are a headache for advertisers. Play the card of humor ... The advertisers to withdraw their sponsorship for 2 years!