the beginning was the Word and the Word was transformed in song with the help of musical instruments.
the middle was also Socinada and Fodic that somehow financed respectively the Cameroonian music and film.
Like any great adventure with its ups and downs, there is a decline that turns into extinction if nothing is done. Today
allocation would be heresy to speak of the Cameroonian film. When we celebrate the fiftieth anniversary of this beloved and beautiful Cameroon, our 50 years of cinema have only 5 films (Tam Tam in Paris Sita Bella - Years 60 and 70, Muna Moto Dikongue Pipa - Years 70 and 80, If the Cooperating Arthur Bita - Years 80 and 90, Quartier Mozart by Jean Pierre Bekolo - Years 90 and 2000 and finally Confidence Cyrille Masso - 2000 and 2010) to demonstrate our long-term culture (sterile?). Musically, the beautiful days when the makossa sat on the continent in the 80's are gone ... Up to the sounds and songs from West Africa led by the wave-cut-shift-keyed off of all kinds with atalaku / salaams to match. Since the boom started by Magic System, there is not that the place which was conquered Paris. When the vibes of African origin are mixed by DJs the likes of Bob Sinclar, the songs of Youssou N'Dour are relegated World Music in the radius. Our friends Ivorians are closely followed (or, depending on the zone of influence, preceded) by our friends Naija style Jay Martins. How
our singers musicians took the train to the survival turns one year with success in popular? In the early 90s, a phenomenon launched by Koffi Olomide will revolutionize the music lovers in Central Africa and the world: the citation of names. He said that the citation of names in the songs that would later become hits (just because the names are mentioned: any person whose name was mentioned had to buy his audio tape, the vinyl disc and the CD also audio was his first steps in our markets). We bought the stand to hear his name or to hear the names of those we were familiar. And then one day, a small country and used the seam strength is to recognize today that this artist has kept intact its popularity to become the darling of advertisers the most powerful national triangle if we should mention that PMUC and Breweries in Cameroon. Even today, the names of celebrities from politics, administration, entertainment, business and sports galore encrust musical compositions makossa, bikutsi assiko, bendskin and so on. Petit Pays pushed the "creativity" later by dance music lovers ROBOCOP with nothing!
Long before the planet communicators and marketers of all board rave today on the brand content and branded content, the Michelin Guide was to build on the niche. Long before that Africa takes over from the flood brand content, our singers were on this niche altogether engaging and provoked reactions that are the domain of speech. Conversely the radio spot, and avatars of 4x3m or unidirectional TV movie focused on the speech of the brand, our songs were not used to people we jiggle but we do talk, we gasp, we question them.
Tomorrow our musical productions integrate audio and video brands every day in their design. Win a brand new field of expression that is either culture or entertainment. The brand will be most useful at its mercantilist perception.
Thus, Alphonse Beni which sinks and pushes the so-called cinema of Cameroon in the maze of oblivion will not be alone. A brand could positively influence the quality of his films. Please note, this is not the brand from baking to the point of destroying any creative impulse, but to play the card of subtlety not to not attack the audience. Thus, our artists producing original video clip will avail us more scrap plan sets, animated background and other fixtures disgusting. So instead of annoying advertisers for sponsoring endless, producers and other promising editorial content may request a portion of marketing budgets and spend in a creative process that has the unique advantage of living in time for any creative work is never lost. Brands are more than ever in a timeless sense that artists and producers can provide ...
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