There are more than 3 weeks that the Douala City filed billboards 12m ² and 18m ² in the vicinity of Bonanjo and Bali. This action is part of the policy of beautification of urban space initiated by the Councillor of the city which, like its counterpart in Yaounde, with energy leading the fight against urban disorder.
Funny is not it? When sitting in front of their television screens at home or while sipping their aperitifs or snacks in trendy city, our valued advertisers, agencies such as advertisers look down on these vendors or even these merchants or the motorcycle taxi and counterparts enemies taxi drivers, target measures to restore a semblance of order in the city, far from imagining that hangs over their heads as punishment. They should smile a little bit of our friends that Global Outdoor them were not affected by this wave of destruction of billboards (suddenly become) illegal. But they began appreciate the efforts of the Media Plus and to some extent Spectrum, to establish a network of regulatory and aesthetic display, but to believe it was just a high-end network offered these advertisers can pay a few thousand francs more.
It is clear that the city of Douala is polluted display disordered. Major intersections are saturated in defiance of urban design that must precisely drive the urban community. Go through the Public School Deido the fourth roundabout, Flower Market, Ndokotti, Maetur Bonamoussadi, St. Michael, etc.. You see for yourself that advertising adds to the cacophony of urban ambient. I do not even speak of our banners which became the prerogative of all kinds of marketing communications sponsored by advertisers, agencies, associations and even private not content to skim the pages of obituaries and anniversaries and radio local TV stations, are invited to the big show as banners. So what about displaying wild leaves to squat bastions shamelessly billboards duly paid by advertisers and poorly protected by the commissioners.
Talk about some of our commissioners. Yes, what is a steward Cameroonian way? A guy that implements a park display under the blessing of urban or rural communities and sells it to advertisers? Is that all? Not surprisingly, everyone can embark on this lucrative business. It is known, the agencies sweat to create campaigns, the media planner sweat to find the right combination of media to support a campaign against the objectives and resources allocated, printers and administrators (to mention only the display) palpate the sub. More media seemed to have brought something more through his presence more panels but considering how it is used by advertisers and agencies is panel again. When will we understand that each print has its specificity. Why say the same thing about 18m ², 12m ² and Attendance Plus?
When everyone finally will know what to do, things will certainly be better. For now, it seems that only the Douala City Council seems to know what she has to do.
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