When are we going to pool communications sporting events have become annual events that animate our landscape? Why always go its own way when we work for the same cause? The administrators of events in this country is when?
Issued at its 10th edition, communication around the Grand Prix Chantal Biya International Cycling penalty to enroll in a professional sense. The official sponsors are content to illustrate their financial involvement and / or logistics through the display. And even if this view was brilliantly thought it would be a big step. Besides the display remained PMUC true to its color coding and graphics but mostly clean and festive, Camtel we used a large mess altogether messy dragging with it the flurry of second-class sponsors listed below pitifully poster. Worse, we flanked the display of the first lady as if the fact that competition bears his name does not quite enough already. We are not far from communications banana republics where the image of political personalities are used extensively. In our case, the use of the image of important people by their proximity to power, must comply with codes very sharp especially when entering the field of advertising. In Cameroon, the reputation and popularity of the first lady is well again, so why use his picture? "
Without preaching for the display of PMUC, it is high time that our sports competitions or any other event of great magnitude is capable of administrators to gather all the sponsors around a communication profitable to everyone. One creation as is the case of the Auto Show in Paris (October 2 to 17), relay communication beyond the display. Here, the display seems to be the ultimate media visibility. Normally, the support where it is allowed to do anything in violation of the public. How to explain that there is no TV coverage if the reports in newspapers that are repeated in TV sports programs.
So, dear sponsors logos on posters ... It's a little light you can not find?!
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