Once upon a time, a large supermarket chic who also wanted to make public or at least perceived to be public. Its product offering is translated into furniture, interior decoration, sports, crafts, cooking, cosmetics and others. And to lend a nine to his communication, she turned to an agency that he devised a series of bi-media campaigns (TV and display) without forgetting the branding of vehicles for deliveries. The magic of opera. The joint action of the TV broadcast on Canal 2 and the display in major intersections in Douala dopa attendance at the supermarket and certainly sales. Before that, the large surface area also featured promotional SMS to Orange customers who can benefit from 10 to 20% discount on purchases.
And then there was the case Alex Siew. This client had purchased a salon in Leather whose value is in millions and which unfortunately has deteriorated to the speed of light leaving the show thinking that was not so-leather than that. Note that the large surface offered enterprises a platform to equip their employees with a deferred payment. Despite the claims of Mr. and raises Siewe, the large surface persisted in not considering it had a duty to replace the defective acquisition. Then it began a campaign of denunciation / awareness on the Internet. Send emails grouped, posted on facebook and supporting reactions, the large surface relented. The client with successful ad still on the same Internet that supports the large area and he found a settlement agreement.
Any fairy tale that looks like a happy ending.
In real life, the reality is quite different, and now the champions of the supermarket or even the manufacturers of industrial and consumer product or service operators must understand that targets consumers have, beyond Consumers associations (almost non-existent here), forums expressions relayed by the entire Internet community. One recalls the tolerance has led to the termination Zik MTN service by the website information Kai-Walaï. So much so that senior management has responded with a press release.
Going back to our history of large area called Orca, we are surprised today that it displays news in a style totally opposite of what she has presented at its Voodoo signed earlier campaigns. Is it reasonable to think that campaigns Galleries Peyrissac sowed the seeds of a profound disenchantment between Voodoo and Orca?
Still, Orca plays dangerously with his image at the point of breaking off a piece to perfection. Look, a layout (this is the case to say because it's not created) made anyhow with photos of a platitude disconcerting. For good measure, Graphic Media (agency? Governed? Printing?) Goes (with the complicity of the advertiser distracted?) To change the signature. It then passes the Universe choice of the Universe of choice. Great revolution in all.
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