agencies Cameroonian they invented the cross-client?
We already knew the cross-media staged media that complement each other and resonance in several stages: beginning, rise and end in a precise timing and well timed. More simple, cross-media guide for the consumer mass medium until the deed of purchase by simply telling a story. The ingredients of cross-media are well-crafted story, the media that echo a specific timing and finally ... interactivity. Think cross-media without the digital practically impossible, because today's consumers-users want to participate actively in messages sent to them. Example
with the launch of Halo 3 Microsoft orchestrated by TF1. First step: a quiz on the internet, relayed by the free daily Metro, signage and street marketing. "Customers had to present their creation on the game world" To win what? A challenge at the helm of Halo 3 against the host Cauet ... and a transition to television. "The spot of the encounter between Cauet and Yanji, the winner of twenty-two, was broadcast in prime time on Sept. 26, when the game launches the young daughter lived an amazing experience, "said Sylvia Tassan-Tofol. Buzz successful, as dozens of blogs talk about it yet. So this is the resonance ... (Source: http://www.strategies.fr/etudes-tendances/dossiers/r47423/cross-media.html)
We have no clear examples of cross-media campaigns in Cameroon. One would have thought that the launch of the 2nd or 3rd Operation Orange Angel inaugurated this trend, but there was no such resonance as a distinctive cross-media campaigns and then, on the interactive map, the desert was full. The site did not appear orange.cm led to the emergence of other websites or blogs echo of this operation. Finally, we find ourselves facing a cross-media and multi-trivial action.
Cross-advertiser, excuse the barbarism of this concept or term (which will never be fashionable?) Is there a specific Cameroon? I remember the dismay of my friend Nicolas who remarked that as a landmark in Cameroon, he had to rely on known or popular neighbor closest. How to get to the Residence la Falaise without mentioning Cinema Wouri or reach NTD Directorate General without splitting the formula Former DHL. In short this curious beautiful custom has enabled our advertising to their hearts-delight. Especially when it comes 2 or more advertisers managed by the same agency.
It is not uncommon to hear a radio spot dedicated to the distributor that he Gandia is located on the street in front of Directorate General of Orange Cameroon Douala. Who is managing these budgets? McCann. For the launch of Orangina, Les Brasseries du Cameroon massively because of the visibility across the network total. But it is hidden behind the two budgets? Voodoo. Trends will be selling soon Scenic lubes Tradex in ATM or SGBC Ascèse propose Calvé in outlets Tecno.
And if the cross-poster was only a form of mediation marks by the agencies that has nothing to do with co-branding?
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