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The last campaign (not new at all) Activa smile.

We just swapped the naughty child against an adult to talk to customers Activa. We can lament that the wave that surrounds this communication.

- 35 billion in claims already paid. Ok, but WHEN?
- We have found a true model of Cameroon and the shooter calmly to strengthen the credibility of the com. Casually, Cameroon is the only African corn where agencies and advertisers simply facies collected from the banks image. It's terrible is not it? Unthinkable in West Africa, Eastern, Northern and even among our friends in Southern Africa.

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Stewards, Advertisers and Agencies: accomplices of urban disorder!








There are more than 3 weeks that the Douala City filed billboards 12m ² and 18m ² in the vicinity of Bonanjo and Bali. This action is part of the policy of beautification of urban space initiated by the Councillor of the city which, like its counterpart in Yaounde, with energy leading the fight against urban disorder.

Funny is not it? When sitting in front of their television screens at home or while sipping their aperitifs or snacks in trendy city, our valued advertisers, agencies such as advertisers look down on these vendors or even these merchants or the motorcycle taxi and counterparts enemies taxi drivers, target measures to restore a semblance of order in the city, far from imagining that hangs over their heads as punishment. They should smile a little bit of our friends that Global Outdoor them were not affected by this wave of destruction of billboards (suddenly become) illegal. But they began appreciate the efforts of the Media Plus and to some extent Spectrum, to establish a network of regulatory and aesthetic display, but to believe it was just a high-end network offered these advertisers can pay a few thousand francs more.



It is clear that the city of Douala is polluted display disordered. Major intersections are saturated in defiance of urban design that must precisely drive the urban community. Go through the Public School Deido the fourth roundabout, Flower Market, Ndokotti, Maetur Bonamoussadi, St. Michael, etc.. You see for yourself that advertising adds to the cacophony of urban ambient. I do not even speak of our banners which became the prerogative of all kinds of marketing communications sponsored by advertisers, agencies, associations and even private not content to skim the pages of obituaries and anniversaries and radio local TV stations, are invited to the big show as banners. So what about displaying wild leaves to squat bastions shamelessly billboards duly paid by advertisers and poorly protected by the commissioners.

Talk about some of our commissioners. Yes, what is a steward Cameroonian way? A guy that implements a park display under the blessing of urban or rural communities and sells it to advertisers? Is that all? Not surprisingly, everyone can embark on this lucrative business. It is known, the agencies sweat to create campaigns, the media planner sweat to find the right combination of media to support a campaign against the objectives and resources allocated, printers and administrators (to mention only the display) palpate the sub. More media seemed to have brought something more through his presence more panels but considering how it is used by advertisers and agencies is panel again. When will we understand that each print has its specificity. Why say the same thing about 18m ², 12m ² and Attendance Plus?

When everyone finally will know what to do, things will certainly be better. For now, it seems that only the Douala City Council seems to know what she has to do.

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Stories disenchantment.

Once upon a time, a large supermarket chic who also wanted to make public or at least perceived to be public. Its product offering is translated into furniture, interior decoration, sports, crafts, cooking, cosmetics and others. And to lend a nine to his communication, she turned to an agency that he devised a series of bi-media campaigns (TV and display) without forgetting the branding of vehicles for deliveries. The magic of opera. The joint action of the TV broadcast on Canal 2 and the display in major intersections in Douala dopa attendance at the supermarket and certainly sales. Before that, the large surface area also featured promotional SMS to Orange customers who can benefit from 10 to 20% discount on purchases.

And then there was the case Alex Siew. This client had purchased a salon in Leather whose value is in millions and which unfortunately has deteriorated to the speed of light leaving the show thinking that was not so-leather than that. Note that the large surface offered enterprises a platform to equip their employees with a deferred payment. Despite the claims of Mr. and raises Siewe, the large surface persisted in not considering it had a duty to replace the defective acquisition. Then it began a campaign of denunciation / awareness on the Internet. Send emails grouped, posted on facebook and supporting reactions, the large surface relented. The client with successful ad still on the same Internet that supports the large area and he found a settlement agreement.

Any fairy tale that looks like a happy ending.

In real life, the reality is quite different, and now the champions of the supermarket or even the manufacturers of industrial and consumer product or service operators must understand that targets consumers have, beyond Consumers associations (almost non-existent here), forums expressions relayed by the entire Internet community. One recalls the tolerance has led to the termination Zik MTN service by the website information Kai-Walaï. So much so that senior management has responded with a press release.



Going back to our history of large area called Orca, we are surprised today that it displays news in a style totally opposite of what she has presented at its Voodoo signed earlier campaigns. Is it reasonable to think that campaigns Galleries Peyrissac sowed the seeds of a profound disenchantment between Voodoo and Orca?

Still, Orca plays dangerously with his image at the point of breaking off a piece to perfection. Look, a layout (this is the case to say because it's not created) made anyhow with photos of a platitude disconcerting. For good measure, Graphic Media (agency? Governed? Printing?) Goes (with the complicity of the advertiser distracted?) To change the signature. It then passes the Universe choice of the Universe of choice. Great revolution in all.