We are so bombarded with pseudo promotion of all kinds with promises of huge gains and price reductions exceptional that we forget even the real meaning of promotion that just promoted.
In our promo rhymes with lower price or opportunity to win big with a small bet. We dangled a sunny paradise in the tropics where the desire for access to the wealth remains large. So it's a godsend for advertisers. Mental structure of Cameroonians is still in the rat race money, the quest for wellness, research status and whether the marks can help us get there, why not !!!??!
One of the founding principles of promotion is its ability to trigger the action (belief) - that in which our advertisers excellent - but how are they, these advertisers are able to create or modify the perception of sustainable their marks at the end of the promotion? That is a concern that a new cache other. When does it start and end our specials? Advertisers and their agencies are masters of blurring (blur not artistic) indecent, vulgar at the edge of filthy, masking and the critical information they knowingly put into the background. How you imagine launching a promotion to great fanfare, without defining the duration of the promotion? As if it should stop when the advertiser has decided or when the pseudo sales targets are met? When new technologies of information enable targeted communications and quite intrusive, it is time to demonstrate transparency and stop surfing the ignorance of consumers.
is known, rules of games are available from the Bailiffs. It is obvious, the legal notices are listed in all the small print on media communication / But from there, not to communicate on the start date or end promotion or end dates in a clear and unambiguous, there is like a bad game that we made to consumers. What surprises most is those very advertisers who are not known as the war machines of communication that show a good example. It is also respect for the client and consumer. It is fine to boast of having market shares Pharaonic, even should they deserve. Gentlemen advertisers and your cronies agencies modicum of respect ... Transparency does not kill. Instead, it elevates you in the heart your target-heart. Deep in the turmoil of the ecological disaster in the Gulf of Mexico, BP dares tamper with photoshop images.
communication advertising does not adapt to the second level readings do not like agencies. Alfred Politz wrote in an article that "It is regrettable but not surprising that the creation of man now attaches its efforts not to make the product more interesting, but to make advertising interesting. In the final analysis, it no longer seeks to sell the product to the consumer but advertising to the advertiser. "
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