Ambush marketing by Orange Cameroon?
For over 3 years that MTN is riding the wave of the 2010 FIFA World Cup in us drunk vouchers and monopolizing the national broadcaster CRTV broadcasts on all the matches, our friends over official sponsors of the Lions of Cameroon that tamable n have more channels than second class to show off how much pitiful. That version ambush marketing by Orange in Cameroon and his cronies CBAS 33 Export and Tanguy squatting cheerfully trays Channel 2, Equinoxe TV and LTM TV.
When we sponsor a football team failed as ours, all means are good to cover the investment made in the Andean Angolan who has nothing reported good to Orange as the teams of Cameroon and Cote d'Ivoire were pitifully out in the first round and that Egypt won the match while Orange is not even implemented (at least not yet). We take the same and is repeated for the World South Africa and is still the same boat for Orange and his cronies that the SABC also took the opportunity to unveil the campaign Malt Up with our football stars skimpy: one sees prominent on our road signs Eto'o National enthroned on a ball that has nothing to do with the famous and Jabulani in the background, our friends Alexandre Song, Carlos Kameni and many others pretending stretching. Orange in turn continues to ride the wave Lions 4 Life and we accept posters with fans of the Indomitable Lions in the way journals Troop before the match. We like this woman who attaches his shoes on a soccer field: Soccer Live, Feel Lions sounds like a final exhortation to support the national team.
For the World Cup, MTN claims the star: TV, display, push SMS. We forget the masquerade presqu'envie Lions to focus on the rest of the compet with the game Rise to the Challenge with Alexandre Song. In this configuration, Orange has more than its wagering game to offer its subscribers not to sink into complete anonymity, the time of a prestigious competition.
Should we therefore speak of a failure for brands sponsoring the national teams in disarray? Like the famous English tabloid The Sun, we need our sponsors learn to play the card of humor. African atmosphere in our football is more than the game, the show is politics pure and simple. The Sun has played the card of humor by blackmailing a former star of English soccer with the London Philharmonic Orchestra. The star retailed a litany harmoniously on a second star, synonymous with the second World Cup on the England shirt. Overprint ... Perhaps, just maybe.
And if the solution was the example of Nigeria, under the instructions of the President of the Federal Republic, is being suspended from international competitions for 2 years? Our players have talent, but our teams are a headache for advertisers. Play the card of humor ... The advertisers to withdraw their sponsorship for 2 years!
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